Street Group announces minority investment from Hg at £200m+ valuation to accelerate product development

Founded and led by siblings and co-CEOs Tom and Heather Staff, Street has built an integrated operating system for estate and letting agents. This spans its core multi-award winning CRM (Street.co.uk), its prospecting and lead-generation platform, Spectre, and a growing suite of AI-native products, including recently launched Cortex, which allows their customers to build and orchestrate their own AI agents.

Today, the business serves thousands of estate and letting agency branches across the UK and has established itself as one of the fastest-growing and most innovative players in UK PropTech.

Tom and Heather remain majority controlling shareholders and will continue to lead the business. Hg has made a strategic minority growth investment, enabling the founding team to accelerate product innovation, deepen Street's AI capabilities and continue to delight its customers; supporting the company's ambition to become the software and AI platform of choice for UK estate and letting agents.

Heather Staff, co-CEO of Street Group, said:

“Hg understands what we’re trying to build. Since founding Street Group, we’ve been set on giving estate and letting agents better tools to grow their business and serve their clients better, and Hg backs companies with that kind of long-term ambition. Their investment means we can put more into our products, our technology and our people, while keeping the customer obsession that’s defined Street from day one.”

Louis Kinsella, Partner, Hg, said:

"Street is exactly the kind of business we love to back. It’s a category leader with a technical edge, loved by its customers, and is deeply embedded in their daily workflows. Heather and Tom are an exceptional founding team who have built something rare, combining genuine product innovation with accelerating growth, as the industry moves towards them and away from legacy solutions. We are excited to support the next phase of their journey."

Conor Stewart, Principal, Hg, said:

"Tom and Heather have built a fantastic business. The depth and ambition of its AI capabilities and its culture of innovation were clear to see as we got to know the business, and we were deeply impressed by the strength of Street’s technology and product leadership. We see a significant opportunity to build on that foundation, leveraging Hg’s capabilities to help Street accelerate its product development to bring even more value to customers.”