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Paul Fox Estate Agents
Paul Fox Estate Agents is a family run, five-branch agency covering North Lincolnshire and Gainsborough. We sat down with Marketing Manager Malcolm Barnard to hear how the team migrated 12,000 records to Street.co.uk in 16 weeks, and started taking online payments within days of go-live.
Published May 6, 2026
We actually had a high five when the first payment was made within 10 minutes of sending the request to the customer.
The Challenge
Malcolm Barnard joined Paul Fox Estate Agents with a clear mission: to put the agency's marketing on the map.
What he found was a business sat on years of customer data with no way to activate it. The previous CRM made even basic tasks a struggle. Too much work happened outside the system, marketing tools were fragmented across bolt-on providers, and getting help from support meant navigating a ticket system that went nowhere.
“It was an awful experience. You just couldn't get anything done. As a new user, I couldn't get any help in terms of training on the system. I just had to find my own way around it.
The marketing options kept hitting brick walls. Different providers for different functions, all bolted on rather than built in. For an agency that had never regularly contacted its past customers after completion, nothing was going to change on that setup.
“From completion, we just didn't talk to customers that have been with us. If you drop a pebble in the pond often enough, the ripples make an impact. That's what I want to achieve, but through digital channels.
The Solution
Paul Fox's journey to Street.co.uk started with Spectre. A conversation about marketing tools led to a demonstration, which led to a realisation: if the agency wanted integrated email marketing, the CRM had to change too.
Convincing a family business to switch CRM just 18 months after the last migration was no small ask. But the numbers added up. Street.co.uk and Spectre together meant one system for everything: email marketing, client apps, digital compliance, online payments. Not a patchwork of disconnected tools.
“The fact that we could integrate everything in one system was a huge driver. The two systems talking to each other, that's what started the conversation about CRM change.
Before committing, the team reviewed around 19 alternative systems. None came close.
“Unknowingly, I started with the pinnacle. Everything else just never matched up. After the first 10 minutes of a presentation from other providers I was left thinking, this doesn't match what Street.co.uk does!
The migration kicked off with a four-month go-live timeline. Paul Fox used Street.co.uk's migration software, Bridge, to bring across roughly 12,000 records, the legacy of years of accumulated data across five branches.
Malcolm assembled a dedicated migration team: one person from each branch, plus himself and a lettings specialist to handle the tenant data with the care it needed.
“The onboarding was well mapped out for us.
The first data cut moved through Bridge's stages cleanly. The second surfaced a number of duplicate records. The team applied date filters to bring the numbers down, then worked through the remainder manually. The result: a clean, deduplicated database ready for go-live.
“Can you imagine sending out an email marketing campaign to somebody and their email address is in the system nine times? The single source of truth that we now have, from a marketing and operational perspective, that changes everything.
Malcolm felt the migration process was well structured given the volume of data and configuration involved across five offices, and credits the Street.co.uk team's support throughout.
“We knew it would be a journey. It was hard work, but the support we'd had to get to where we got showed on the day.
Malcolm, alongside colleagues Taylor and Hannah, attended two days of in-person training at Street Group's Manchester office, then delivered the training across the five offices.
The biggest concern was how staff would adapt. Would they use the new system properly, or carry old habits across? The response from staff answered that quickly.
“The team were engaged in the training. The amount of 'wows' and 'that's fantastic' I was hearing, it's so uplifting when you're introducing something new. People were saying, 'That'll save us a lot of time. That's brilliant.
The Results
Within the first week of going live, Paul Fox Estate Agents hit milestones that had never been possible on their previous system.
The agency took its first ever digital payment via Stripe.
“We actually had a high five when the first payment was made within 10 minutes of sending the request to the customer.
AML checks through Landmark were returning results within five minutes. E-signatures came back electronically, all managed from one page. Customers were downloading the client app, logging in, making payments, and submitting ID checks without being asked. Templated post-valuation emails, built months earlier during onboarding, started running in the background as valuers worked through the agent app.
“Think about the process. We're asking for payments, getting paid online, doing an AML check that comes back within five minutes, and getting signed contracts back. All from the same page on a property record.
For Malcolm, the early signs are clear, with more to come.
“I'm a proper advocate. I've been speaking to other agents, suggesting that they should take a look at Street.co.uk. I just know we're going to get more success out of this than we're already feeling, and the benefit is huge already.
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