Talk to customers where they reply.
What it is
Two-way WhatsApp messaging, built into Street.co.uk. Message any contact from their record under your agency's name, with templates in your words, and every reply lands next to the emails, calls and notes. Cortex can read and act on messages too.
Who benefits
Negotiator. Message buyers and vendors from the contact record and see the reply land next to everything else on the file.
Property manager. Tenant and landlord conversations sit on the tenancy, where anyone on the team can see and continue them.
Agency owner. Every conversation belongs to the agency, not a personal phone. When someone leaves, nothing goes with them.
2021
The year Street became the first CRM with WhatsApp built in. Rebuilt from scratch for 2026.
0 personal phones
Every message goes out under your agency's name and every reply lands in Street.
24/7
Cortex reads and acts on incoming messages whenever they arrive.
WhatsApp is where people reply, but it lives on personal phones. Nobody else can see it, and when someone leaves, the conversations go with them.
Where they reply. On the record.
Open any contact and message them on WhatsApp without leaving Street. The reply lands on the record next to every email, call and note, and anyone in the branch can pick the conversation up.
Send from Street, in your agency's name.
Message any contact from their record in Street. Choose from your agency's templates, a valuation follow-up or a viewing confirmation, or write your own. It goes out under the agency's name, not a negotiator's mobile, and because it is WhatsApp, it gets read.
- Any contact, from the record: Buyers, vendors, landlords and tenants, messaged from where you already work.
- Templates in your words: Written once, approved by you, ready for the whole team to send in a click.
- Your agency's number: The conversation belongs to the business, whoever happened to send it.
- Messages that get read: People open WhatsApp in a way they do not open email.
Every reply, where the file lives.
When the customer replies, the message lands on their record in Street, in order with every email, call and note. There is no screenshotting messages across and no wondering what was said. Anyone in the branch can read the thread and carry it on.
- One timeline: WhatsApp sits alongside every other touchpoint on the contact, so the whole story is in one place.
- Shared by the team: Whoever picks up the file sees every message and can reply from the same thread.
- Nothing leaves with staff: When someone is off or moves on, the conversation stays with the agency.
- A record you can stand behind: Every message, timestamped, on the file, if a question is ever asked.
Messages that turn into action.
Cortex reads incoming WhatsApp messages, works out what is being asked and acts on it: rearranging a viewing and confirming with the buyer, or triaging a tenant's leak at 9pm on a Sunday and logging the job ready for a contractor. Every step is recorded, and your team is brought in when a decision needs a person.
- Understands the request: Cortex reads the message and works out what the customer wants before it does anything.
- Checks before it acts: It looks at the diary, confirms with anyone else involved and only then makes the change.
- Builds the job as it chats: A maintenance report becomes a logged job with the issue, the location and the access time, in the tenant's own words.
- Every step logged: You can always see exactly what Cortex did and why.
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Frequently asked questions
No. Every message is sent under your agency's name from Street, and every reply lands on the contact record.
Two-way messaging from the contact record is part of Street. Cortex reading and acting on incoming messages needs a Cortex plan.
Yes. The thread sits on the contact record, so whoever picks up the file sees every message and can carry it on.