Case Study

From Manual to Mobile: Miles & Barr's CRM Evolution with Street.co.uk

Sales Directors

Transcript

So my name's James. I'm one of the sales directors here at Miles & Barr. I've been with the company now for 19 years. Miles & Bar was established back in 1999. This is our 25th anniversary. We now have over 12 sales offices covering East Kent. My name's Dan. I'm a sales director for Miles & Barr. I've been in estate agency for nearly 20 years, and most of that time has been with Miles & Barr.

What stood out about Street.co.uk for us was that we weren't able to access our previous CRM on the go. We would go out for appointments, whether it be valuations or viewings, and it would all be a manual printed process. The beauty of Street.co.uk is that, for example, my valuers who are out on four appointments a day, I won’t see them at the end of the day. The next day they come into the office, they’ve got to do their four valuation letters. With Street.co.uk, the moment they finish that valuation, they can sit in their car, it literally takes one minute, and they'll be able to do that valuation letter.

Street.co.uk was more than we expected. When we were doing the research, there was no perfect CRM out there that we felt, but Street.co.uk ticked a lot of the boxes. We were excited to get on board and use Street.co.uk. When we looked at other CRMs, a lot of them you could tell had been created many years ago, and new features had been bolted on. The benefit with Street.co.uk, being a much newer company, is that everything looked and felt a lot cleaner and fresher. 

Street.co.uk's approach to innovation compared to other software we've used is unrivalled. It feels like there’s a new update every month with innovative and clever products within the Street.co.uk system. As the owner of a multi-branch network investing a significant amount of money each month, it's really rewarding to see a return on our investment with these well-thought-out and useful updates.

Street.co.uk has recently released the Property Information Questionnaire relating to material information. For us at Miles & Barr, it's been fantastic. Previously, our valuers were out on appointments, they’d have an hour and a half to carry out a valuation and sign all the paperwork, which didn’t leave them much time to go through the material information questions. Often, they would have to chase up the client and liaise with them at a later date. 

The beauty of the Property Information Questionnaire is that we can send those questions to clients via the Street.co.uk app. They respond to those, and the responses are fed straight back into the CRM. This enables us to input the information immediately without having to double enter it.

We migrated using Bridge, and that went as well as could be expected. It’s never going to be a fun job, especially for a company of our size with hundreds of thousands of records to transfer over, often with many duplicate files. It wasn’t going to be a fun job, but Bridge made it as seamless and smooth as possible. The Street.co.uk support team during the whole process were very attentive and on the ball. There was never anything that was too much trouble. They always came back to us and pointed us in the right direction.

If another agent approached me and said they were looking at using Street.co.uk, my immediate answer would be to get on and do it. Definitely plan for the migration, but it will all be worth it in the end. We’ve never looked back.