Chartwell Noble

The Challenge

With a business model centred on scaling through self-employed partner agents, Chartwell Noble required a CRM that could do more than just manage data. And with plans to rapidly expand across the country, Founder Ross D’aniello knew they needed a technology solution that could support their ambitious plans while keeping operations streamlined.

Traditional estate agency systems often function purely as databases, requiring significant manual input and offering limited automation. But to support their self-employed partner agents, Chartwell Noble sought a platform that would reduce the admin burden with automation of tedious tasks, integrate smoothly into their business, and provide a seamless user experience.

After evaluating multiple CRMs and discovering they lacked the technological advancements and future-proofing they desired, Chartwell Noble quickly turned to Street.co.uk.

The Solution

For Ross and the team at Chartwell Noble, choosing the right CRM was about more than just managing their workload, it was about creating a seamless, intuitive experience for both agents and clients alike.

When demoing Street.co.uk to partner agents, they were consistently surprised at its capabilities. “When we demo Street.co.uk to our partners, they’re always quite taken aback by quite how much it can do,” Ross explains. 

A particular game-changer for Ross has been the Agent App, which has fundamentally changed how his team operates. “Everyone talks about wanting businesses to create apps and offline access, but Street.co.uk has actually done it,” he notes. 

For Chartwell Noble, the app doesn’t just offer convenience; “it’s almost like a PA”, guiding agents through what they need when they’re out of office and on the road. Whether it’s reminders to pick up keys, providing directions to appointments, or pulling up FAQs to prepare for questions at viewings, the app ensures that agents are always equipped with the right information at the right time.

Beyond immediate convenience, Ross mentioned that the Agent App has also become invaluable when agents are covering for colleagues. Whether an agent is on annual leave or is taking a viewing at an unfamiliar property, the app provides instant access to key details, ensuring consistency in service. “It gives me all the key features of a property that I need to cover on a viewing,”.

“Once our partner agents see the app and start using it, they’re thinking, why would you run an agency any other way? Why would we sell a house any other way?” 

But the technology doesn’t just support Chartwell Noble’s agents; it reinforces trust with clients, helping them feel confident throughout the process.

Initially, some clients, particularly those in rural areas or from older demographics, were hesitant about adopting the Street App. However, after Ross spent time showing them how to use it and explaining why it was so helpful, they quickly became advocates. The intuitive interface and the efficiency it brings to bookings, communication, and updates have since proven to be a success across all of Chartwell Noble’s clients.

“It’s just great! And the clients, once they understand it, they just love it. They love it because it is so slick - and it really is.” 

One standout moment for Ross came early in his team’s adoption of the platform. He recalls taking a phone call on a Saturday for a last-minute viewing request. While still on the call, he was able to register the applicant and reserve a slot via the CRM, with the vendor instantly confirming it from the app, all while staying on the phone.

“The vendor had picked it up on their app, said yes to the viewing, and it pinged back to me. I confirmed it with the applicant while we were still on the phone. It was booked in real time.” 

This level of efficiency has transformed the way Chartwell Noble handles bookings, making the process more transparent and seamless for everyone involved.

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The Results

By integrating Street.co.uk into their daily operations, Chartwell Noble has elevated their client experience, increased efficiency, and positioned themselves at the forefront of modern estate agency practices.

The Agent App has provided agents with an unparalleled depth of knowledge, allowing them to walk into any viewing fully prepared, even when covering for a colleague. With key property details and frequently asked questions on hand, agents no longer need to worry about being caught off guard.

This increased level of preparedness has meant that, from the moment they step through the door, Chartwell Noble’s agents appear more authoritative and in control, immediately establishing credibility with potential buyers.

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