‍Why Complete Information Matters Now More Than Ever.

Staying Ahead of Regulatory Changes

With the agent grace period for regulatory Material Information changes coming to an end, enforcement will soon become more prevalent. That means agents who fail to comply won’t just experience harsher penalties, but may face serious reputational damage. By ensuring Material Information compliance now, agents are both preparing for harsher enforcement and building trust with their clients.

Standing Out in a Competitive Market

Complete property listings don't just fulfill legal requirements, they attract more qualified buyers. With comprehensive information about parking facilities, accessibility features, utility supplies, and potential risks, listings become more compelling than competitors' bare-minimum descriptions. 

This transparency helps potential buyers make informed decisions, limiting time wasted on unsuitable properties, reducing the risk of fall-throughs, and increasing the likelihood of successful sales.

3 Ways to Create Compliant and Competitive Listings.

Luckily, agents no longer have to muddle their way through agency compliance alone. The best software providers are meeting the need for streamlined, simplified solutions that allow agents to successfully create compliant listings while gaining an edge over other agency listings from their competitors.

Here’s the 3 ways we’re helping agents create perfect listings…

Leverage Rightmove data fields for complete listings.

Last year, Rightmove reacted to changing guidance on Material Information by expanding the fields on their Real-Time Data Feed (RTDF). With Street.co.uk’s help, you can effortlessly fill each of these fields during property onboarding. That means you can add details on parking facilities, accessibility features, flood risks, and service charges, that many of your competitors won’t include. Each field even includes a marker so you can instantly see which part of Material Information (parts A, B or C) it relates to. 

Gathering such definitive information in your online listings will both protect and enhance your brand reputation on property portals. And, with the agent grace period coming to an end, you’re already prepared with all the required fields completed.

Fast track Material Information for better listings.

Too often, vital property information comes too late. Buyers finding out nasty surprises after a survey or later down the line can increase the chances of fall-throughs. Collating complete, accurate Material Information earlier in the process means better, more accurate listings all while keeping you compliant along the way.

The best way to collect this information is by using digitised Property Information Questionnaires (PIQs) which will streamline your information gathering to create complete, compliant listings as quickly as possible.

From creating a custom questionnaire to in-app prompts for your vendors, our PIQs make the entire process virtually effortless. There are seamless syncs between the app and the CRM, and notifications when it’s time to fill out information. And, there’s even less admin needed from you with automatic uploading of the property information straight into Street.co.uk.

Getting this data early isn’t just great for compliance, it’ll also prevent any ‘ask the agent’ prompts on portals, potentially even preventing prospective buyers from scrolling past to another agency’s listing.

‍Gain a competitive edge with information your competitors can’t find.

Only 14% of home movers actually trust agents to disclose property drawbacks which means adding comprehensive information could really set you apart. 

But sometimes finding that information can be difficult. Luckily, where you can’t rely on vendors to give complete oversight or source the data yourself, you can always entrust software to give you deeper insights.

Spectre Property Reports is a data and reporting tool that provides you with hundreds of data points on any specified UK property. That includes vital information like estimated value, sold history, and planning permission.

Within Spectre Property Reports you can easily identify Material Information with clear markers for Parts A, B, and C to collate accurate, complete listing details while ensuring compliance. You can even hone in on more specific details like air quality, surface water, road noise, or conservation areas, helping you surface important information quickly.

All of this enhances your vendors’ satisfaction while reducing the likelihood of any post-survey renegotiations.

And, when the agent grace period does come to an end, you can rest assured that your listings are both compliant and accurate.

Detailed property listings aren't just about compliance, they're about gaining a competitive advantage. By providing comprehensive information now, you're not only preparing for upcoming shifts to Material Information requirements, but also positioning your agency as a trusted market leader. Ultimately, the most successful agents aren't just meeting minimum requirements, they're exceeding them to build lasting trust and drive better results for their clients.

To find out more about how Street.co.uk can help you stay compliant and competitive, click here to speak with one of our experts.