Automation doesn’t mean reduced service – here’s how to use it to your advantage at your estate agency
Many agents express concern around automating processes at their agency, fearing that too much tech will mean their agency loses the human touch that sets it apart. However, this doesn’t have to be the case. In fact, adding automation into the right stages of your customer journey can not only speed up the process, but enable a more customer-friendly journey that frees up your agency’s time to focus on value-adding tasks. Tools like Street.co.uk’s Street AI, Listing Performance Reports, AML compliance, and Property Information Questionnaires help estate agents elevate service delivery while reducing their administrative burden. By integrating these technologies, estate agents can deliver exceptional customer experiences, secure more instructions, stay compliant, and stand out in a crowded market – demonstrating that modernisation and personal service can go hand in hand. In this blog, we’ll explore how automation enhances service quality and provides a distinct competitive edge.
1. Speeding up processes without sacrificing quality
Vendor onboarding is one example of streamlining a typically cumbersome process.
With Street.co.uk’s Property Information Questionnaires, your estate agency can ensure each listing is compliant with Material Information Guidelines, without hassling vendors during what’s already a stressful process for them.
With Street.co.uk’s PIQs, vendors complete an easy-to-follow digital questionnaire, sharing information about their property’s key features, history, and compliance requirements. This reduces back-and-forth queries and equips agents with everything needed to create compelling property listings.
Agents using Street.co.uk’s digital PIQs have reported huge time savings, with their onboarding times reduced from days (or weeks), to as little as a matter of minutes.
And to speed up the process even further, Street.co.uk uses predictive AI from our sister company, Spectre Property Reports, to suggest answers for vendors based on data we have about their property. This means a quicker, easier process for them, more reliable data for you, and less back-and-forth – so you can get compelling, compliant listings live faster.
2. Staying compliant without adding delays
Compliance with regulations like anti-money laundering (AML) can be a significant administrative burden – but automation can help make sure that it doesn’t slow your agency down.
Street.co.uk’s Buyer App, with built-in AML compliance workflows, allows agents to streamline these processes, meaning you can stay compliant without compromising a smooth experience for your clients.
With seamless in-app AML compliance checks, your buyers can say goodbye to being chased for sensitive information over email, or needing to come into your agency in person. After downloading Street.co.uk’s Buyer App, they’ll receive an automatic prompt to securely upload their identification documents in just a few taps – all from the palm of their hand, whenever suits them.
And Street.co.uk goes one step further by safely (and compliantly) storing a buyers’ check within your Street CRM, meaning you’ll never have to hassle them to complete it again.
The result? Your agency has the ultimate peace of mind, and your clients are left pleasantly surprised at just how painless their onboarding journey was.
3. Timely, on-brand communication that sounds like your agency
In estate agency, the speed of your responses matters – a lot.
Research shows that up to 78% of leads are won by the first responder, meaning that the longer you take to get back to an interested prospect, the more likely they are to go to your competitor instead.
But with property viewings, valuations, and endless chain-progressing work to be done, your agency may not have the time to get back to queries as quickly, or professionally, as you might like.
With Street.co.uk’s Auto-responder feature, your agency never has to miss a lead again. From within your Enquiry Centre, your agency can set automatic email responses to applicants, inviting them to book a viewing online, so your leads don’t go cold, and your agents have less admin on their plate.
And for those emails that need a more considered response, Street AI and Custom Writing Styles, can do the heavy lifting by producing professional email copy in seconds, that sounds just like your agency.
Street AI Custom Writing Styles lets you train the tool to match your agency's unique tone of voice, by inputting 3-5 of your favourite emails or property descriptions. This means that your clients and prospects receive communications that feel personal and professional, every time – and means you don’t have to waste time drafting the perfect response.
With Auto-responses and AI trained in your estate agency’s style, you can respond to queries in just a few clicks, and win back your time to focus on those tasks that tech can’t replace.
4. Backing up your expert recommendations with AI-enhanced data
One of the biggest misconceptions about automation is that it depersonalises the client experience. In reality, tools like Street CRM are designed to complement the human touch, not replace it.
For example, Street.co.uk’s Listing Performance Reports use Natural Language Processing (NLP) technology to automatically gather and analyse viewing feedback and sentiment on pricing – so you don’t have to. Street.co.uk will gather data on a property’s portal performance, interest levels, and more, so all you have to do is add your expert recommendations.
What’s more, when it’s time to share your report, Street.co.uk will automatically draft email subject lines and body copy using your agency’s own tone of voice – or allow you to draft your own content if you’d prefer.
With Listing Performance Reports, agents can have informed, data-backed conversations with vendors, positioning themselves as trusted advisors.
By automating Listing Performance Reporting, you can spend less time gathering basic information and more time offering tailored advice about pricing and strategy – showcasing the experience that will set your agency apart from the competition.
In short, by automating time-consuming data gathering tasks, agents gain the freedom to focus on what they do best — building relationships and providing expert guidance.
The future of estate agency lies in balance
Let’s put an end to the industry fear-mongering once and for all: automation doesn’t mean replacing agents with machines. Instead, it’s about finding the perfect balance between technology and the human touch, and augmenting your industry expertise with tools that will enhance your clients’ experience – and keep them coming back for more.
Tools like Street AI, Listing Performance Reports, AML Checks, and PIQs empower agents to work smarter, not harder – giving them back the time usually spent on busywork to focus on value-adding work like negotiating better deals, and providing the expert recommendations to vendors that truly sets an agency apart.
By embracing automation, your agency can not only meet but exceed client expectations, creating lasting relationships and driving long-term success.
Ready to transform your agency? Read our latest guide or book a call with our team to learn more.