Missed this series of webinars? You can catch up and watch them on demand here.

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Part 1: The Perfect Applicant Registration

Part 2: 3 Strategies to Increase Conversion from Instruction to Valuation

Part 3: 5 Strategies for Doubling Your Stock in Under 12 Weeks

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In case you wanted to know how Street.co.uk and Tony's techniques can help you become the best agent, we’ve devised a blog detailing just that.

What was covered in webinar 1? The Perfect Applicant Registration

In the first webinar of the series, Tony took us through the process of registering an applicant with your agency. To begin, Tony retold the tale of an agent in his training who turned a simple 5-10 minute phone call with an applicant into a highly profitable situation.

From this, Tony refined an easy-to-follow 5-step call structure so that agents using it could maximise every single conversation to win new business. And, with Joe's expertise, the talk turned towards Street.co.uk as he demonstrated how our platform could further refine the application process.

‍Meaningful conversations, instead of questioning.

During registration, it is crucial to confirm the applicant’s Buying Position as it highlights any valuation opportunities. When creating a new applicant profile, Street.co.uk will check their address and intelligently auto-detect whether they have a property of their own to sell within the branch’s patch.

This means agents can use this information to demonstrate their local expertise and spark meaningful conversations regarding a new valuation - all while on the original application call.‍

A more flexible approach to applicant and property matching.

Later in Tony’s presentation, he covers how best to gather information on the applicant’s property requirements - and that’s where Street.co.uk comes in!

Joe explains that, while on the phone with the applicant, their property requirements can be simultaneously inputted into Street.co.uk with preferences to add flexibility when seeking options. These requirements and preferences can range from anything to the type of property (detached, semi-detached, e.t.c.,), how many bedrooms, and other, more specific features.

Either while on the same call or later in the day, agents can then use PerfectMatch to provide a selection of properties which suit the applicant's requirements and needs.

Each property is given a match percentage and, if the applicant is enquiring face-to-face, the agent can even take them through the photographs right there and then to help book in viewings even sooner.

What was covered in webinar 2? 3 Strategies to Increase Your Conversion From Valuation to Instruction

In our second webinar, we looked further into Tony’s strategies for increasing conversion rates. Tony detailed a call structure to help increase the number of valuations for vendors and landlords.

Using role play to build an example, Tony gave advice on what to send prior to a valuation to give agents an edge above others - including white-labelled reports from Street Insights.

Using Street Insights to increase valuation conversions.

Whether it’s before or after a valuation, a Street Insights report can be utilised to offer clients information on their property - all while highlighting the agent’s knowledge in a visually-aesthetic way.

With Street Insights, agents can generate fully white-labelled reports which can be branded with bespoke logos, fonts, and even a unique URL. Joe went on to mention the report’s About Us section which can even include embedded videos to give potential clients greater insight into their valuer or the agency.

And the best part? These digital reports are totally trackable, meaning that when the clients open them, the agent will be notified - offering a unique ice-breaker on the next phone call post-valuation and helping increase their chance of converting.

Removing the limitations of office hours.

As Tony continues with his call structure, he mentions the ever-important question asked by callers: ‘What time are you open until?’

Agents on Street.co.uk love being asked this question because they’re not limited by office hours. Thanks to Street.co.uk’s intelligent functionality, applicants can book appointments online with Street.co.uk 24/7 - meaning that sellers will never miss the chance to secure a viewing on a home and agents are able to take viewings at times when their competitors are likely missing out!

Thanks to sophisticated auto-filters, Street.co.uk only surfaces time slots that are the most efficient for the agent based on a host of availability factors, such as existing appointments, travel times and local traffic.

Delighting clients with a dedicated app to manage their move.

During Tony’s 10-step call structure, he advises agents to ask applicants about their previous selling experience.

Speaking from experience, Joe explains that it's likely an applicant will remember their past experience as ‘stressful’, mentioning a ‘lack of transparency’ between agents and themselves. This is the perfect way to introduce applicants to the Vendor App.

Vendors can confirm or rearrange viewings in just a click, receive appointment reminders, and read feedback from potential buyers, all from their phone. This works to give vendors more control and oversight, all while speeding up the sale - keeping everyone happy!

Promoting such tech on the initial market appraisal will help the agent wow potential sellers and increase conversion from valuation to instruction.

What was covered in webinar 3? 5 Strategies to Double Your Stock in Under 12 Weeks

In the final part of our webinar series, Tony explained the value of a strong database, highlighting his expert strategies for double stock. This particular episode focused on how our sister company Spectre can be used to help agents do just that.

The secret to prospecting and impressing new landlords

In Tony’s words, “the more you know about a landlord, the more impressed they are”. Using Spectre’s Property Search page will ensure agents will do just that, always coming prepared to every call.

During the webinar, Joe mentioned the ways Spectre can help with this - thanks to the vast amounts of data and information stored on the platform which can equip agents ahead of calls. Within the Property Page, a range of details can be accessed on a landlord’s rental property including:

• What the previous tenant was paying PCM.
• When the tenancy started.
• The history of the rental property.
• Which agent they worked with

Winning more stock with Spectre Anniversaries

The final of Tony’s strategies was linked to previous buyers and ensuring your agency is always their point of call should they decide to sell their property.

Spectre’s Anniversaries is a fantastic way to continue the relationship - allowing agents to auto-send a bespoke letter and property report each year to their previous buyers, meaning they’re always at the forefront of the client’s mind.

“After four years, a buyer is likely to only remember who they bought through, not sold from”, explains Joe. Thanks to Spectre’s Anniversaries, agents can continuously reach out to past purchasers between 1 and 20 years after they purchased the new property.

And that concludes our webinar series! If you have any further questions on how Street.co.uk or Spectre could refine your strategy and enhance your agency, please don’t hesitate to reach out to us.

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