Did you know that 52% of estate agents compete with 10 or more estate agents in their ‘geographical patch’ to win new listings?

With so many agents to compete with, it can be difficult to retain vendors and landlords when things don’t go to plan. Like if a property goes through a period of low interest, or if market conditions are poor, for example.

Here’s where top-notch customer care can make the difference. Comprehensive, regular listing performance, or ‘customer feedback’, reports can help set your estate agency apart from your competitors and reassure nervous clients by showing them the work you’re putting in to help them secure a sale or rent – and, ultimately, reducing withdrawals. 

When carried out manually, though, listing performance reports can take hours, involving pain-staking data collection from portals, your own system, and even from telephone conversations. So, you might be tempted to skip the process altogether. 

Here’s why you shouldn’t – and how Street.co.uk can help you level up your vendor and landlord relationships with listing performance reporting, without the extra workload.

Reduce withdrawals with first-class customer service

The best agencies know that how well you market a client’s property is one of your agency’s key selling points. The problem is,  without evidence, often vendors may not appreciate the work you’re doing behind the scenes. 

A listing performance report is a great way to lift the curtain and really demonstrate the value you’re providing to a vendor – which is especially pertinent when their property is taking longer than average to sell. 

No one likes having to make the dreaded call to an impatient vendor and be put on the spot when asked how you’ll get their home sold quicker, so sending a tailored, comprehensive listing performance report can help you make recommendations to get the property moving, with clear data to back it up.

Regular, transparent communication can also help to build trust between you and a vendor during what is often the most stressful time of their lives. This is key, says expert Phil Spencer, to build up positive relationships and drum up repeat business: “...the more personal the agent’s work with a customer, the greater the information you have, and thus the better the service is likely to be. In return, a relationship is formed and the Holy Grail of word-of-mouth recommendation and repeat business may come your way.”

Now, it doesn’t have to take up hours of your time. 

Street.co.uk’s listing performance report gathers the important data for you, and showcases stats like Rightmove views, applicants matched, emails sent, clicks and opens, enquiries, viewings booked, feedback received and, crucially, any offers, so you can show vendors you’re going the extra mile.

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While Street.co.uk gathers the hard data for you, you can tailor each report so it feels completely custom. Write your own intro, summary, and recommendation text, and make the contents of each report completely bespoke by toggling which sections you’d like to include – or not. Want to get specific? Simple – just choose the exact time period you’d like to report on.

Sharing the report with vendors couldn’t be easier, either, with the ability to add personalised copy and send in just a few clicks.

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Share valuable viewing feedback 

By sharing valuable viewing feedback, you can show your vendors what might be putting buyers off, and (hopefully) speed up the process. 

This is where a listing performance report that includes viewing feedback can come in handy. 

You might be thinking, “we really don’t have the time to go through feedback from every viewing,” or, “ringing each vendor just takes too long.” 

What if there was a way to automatically gather all viewing feedback, summarise it, and distribute it to your vendors with a personalised message? (Spoiler alert: there is.)

Street.co.uk’s listing performance reports collate and summarise all submitted feedback from viewers in seconds – saving you hours of time, and reassuring your vendors that you’re as invested in the sale of their property as they are. 

‍Street.co.uk also pulls feedback from viewers on the property’s price to include in each report, categorising it as ‘high’, ‘fair’, or ‘good’, so you can back up (sometimes tricky) price reduction conversations with solid data.

Make data-driven recommendations

Speaking of data… 45% of vendors voted ‘deep knowledge of the local sales market’ as the most important quality they expect from their estate agents, beating out ‘sales negotiation skills’ and ‘property regulation knowledge’. 

So, it’s clear that vendors are looking to you for expertise, guidance – and recommendations should they struggle to sell their property. 

Now, with Street.co.uk’s listing performance report, this has never been easier. Gone are the days of gathering your own data from property portals, emails or phone calls. 

Street.co.uk pulls data directly from Rightmove so you can see how many people have clicked to view the property in more detail, and how many applicants have been matched.

Plus, to cut out even more data busywork, you can filter your report by Marketing, Stats, Feedback and even specific time periods (like after a price reduction, for example).

In short, Street.co.uk lets you give your vendors and landlords access to data insights, and expert advice, that other agents won’t – all in a dynamic, easy-to-interpret PDF report, white-labelled in your branding.

Enjoy better client relationships (without the extra work) by automating listing performance reporting with Street.co.uk

With Street.co.uk’s listing performance reporting feature, it’s never been easier to deliver delightful client experiences, whether you’re working with a vendor or a landlord. Say goodbye to hours spent summarising property feedback, gathering data, and manually sending reports via email – with Street.co.uk listing performance reports, you can reap all the benefits, without the time-cost.

‍Want to see how listing performance reporting can help you build stronger client relationships and win new business? Get in touch with a member of our team for a demo.