AI (Artificial Intelligence) is officially everywhere. 

When we open our phones with facial recognition, use Maps to avoid congested routes on our commute, or scroll through Netflix to find a new series to binge at the end of a long day, we’re interacting with (and, inadvertently, teaching) AI. 

As a leader within the property industry, our sister brand, Spectre, was one of the first PropTech companies to start using AI to benefit agents with its Propensity to Sell Model.

‍The data shows that the property industry has a growing appetite for AI, with 58% of agents using it at least weekly, and a subsequent 40% finding it ‘extremely helpful’.

Now, we’ve all heard how AI helps agents do more with less and boost productivity, but have you thought about the positive impact AI can have on your agency’s brand? 

Below, we’ll share 6 key ways AI can help protect your estate agency’s brand reputation and free up more capacity for agents themselves.

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1. Generate impressive property listings in seconds

It’s a simple fact: a strong property listing could be the difference between selling a home for a vendor, or losing it to your competition (after a painful period of low interest). What’s more, property listings are often the very first impression home-movers get of your brand – so it’s essential you make it a good one. 

As an agent with a packed to-do list, though, finding the time to craft unique, compelling property descriptions for each property on your books can be a real challenge. Plus, you signed up to sell homes, not spend hours on creative writing.

That’s where Street AI’s Property Description Generator comes in. All you have to do is input key property features, customise your listing by number of paragraphs and listing length, and that’s it, job done. 

Want to make sure your property descriptions are compliant with Material Information? Combining Street AI with Street.co.uk’s Property Information Questionnaire, makes writing compelling, compliant property descriptions a breeze by giving you all the relevant property information you need.

And if the wording isn't quite right? No worries. You can simply select the tone of your property listing to suit your preferences – whether that’s more premium to appeal to high-value buyers, or more casual to appeal to a younger audience. 

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2. Make writing professional emails easy for your team

Whether your team’s growing fast and struggling to maintain consistency across multiple branches, or you’re a small agency strapped for time, it can be hard to set (and uphold) a certain standard for your communications with clients. If one of your agents is firing off a quick message before heading to a viewing, for example, it can be easy to miss a few typos, or let unprofessional wording creep in. 

However, these seemingly small errors can chip away at your reputation, eroding home-movers’ trust in your brand. After all, if you can’t construct a professional-sounding email without mistakes, what kind of mistakes might you make in the marketing of their properties, tenancy contracts, or on compliance missteps?

Already, 21% of agents use AI for ‘customer service and engagement reasons’, including replying to enquiries or to existing clients. Now, with Street AI’s Email Generator tool, you can join them, and make sure all emails that go out to clients are polished, professional, and up to your brand standards.

With Street AI, it’s quick (and easy) to automate the busywork of manually replying to enquiries and updating clients. Street AI allows you to generate customised comms from a single prompt, pick your tone of voice, and even submit your favourite pieces of existing content to train the tool to sound like your brand (more on this next).

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3. Train AI to sound exactly like you 

Some of the industry’s reservations about the AI tools of late have been around how AI-generated content can sound a little, well, generic. As most current AI tools learn from existing content, the writing they produce can lack individuality – which is the last thing you need as an agency trying to stand out.

That’s a problem we noticed at Street.co.uk, too. So, we solved it.

‍Street AI’s Custom Writing Styles feature means you don’t have to compromise your brand’s character for efficiency. An industry-first, Custom Writing Styles can train itself to write in your agency’s own unique brand voice. The best part? It takes just 10 minutes to train AI in both your email, and property description style.

Simply upload up to 3 emails (or property descriptions) written in a style you like – whether that’s your own agency’s tone of voice, or just one you admire – and train Street AI to write in the same style across all of your content.

With the ability to adopt your agency’s style, tone, and structure, Street AI lets you transform the time-consuming process of writing emails or property descriptions into one that takes just minutes. And keep your brand identity intact in the process.

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4. Pick an AI tool that understands the property sector 

Part of what sets your agency apart is your credibility as an expert on your local property market – so any mistakes in your content (like American spellings, for example) can put a dent in your brand’s image.

Currently, ‘out of the box’ tools, such as Chat GPT, struggle to understand the nuances of the UK property market, and can leave a lot to be desired. 

However, by choosing the right AI tool (one that understands the ins and outs of the property sector) you can support your agency’s brand reputation and eliminate any embarrassing blunders.

‍Street AI is the only Large Language Model (LLM) developed exclusively for the UK property industry and fine-tuned with US to UK translation, to make sure that efficient content doesn’t come at the price of alienating customers.  

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5. Photos that showcase your portfolio in the best light (literally)

While we’re all still seeing a few dodgy photos attached to listings, in 2024, many agents are wising up to the impact good photography can have on their brand’s success – and with good reason.

A recent survey of UK homeowners revealed that “80% said that they would click on a listing purely because the initial image was appealing”, while 59% of buyers would bypass a property with an ‘unappealing first photo’ completely. 

Attaching high quality photos to your listing also has an undeniable impact on your leads. Research released by property giants Rightmove revealed that agents with “great listings” generate 93% more leads than agents with “average listings.” But what makes a great listing? Great photos, say Rightmove.

But if your competitors are also producing high-quality photos, how can you make your own listings stand out and secure more online viewings? 

You guessed it: AI. Street AI’s Image Enhancer tool can help set your listings apart by fixing dodgy angles, brightening dull skies, and adjusting poor light in just a click – to make sure your photos grab attention for all the right reasons. You can even choose your cloud coverage (depending on how realistic you’re feeling about our Great British weather). With Street AI, you can stand out amongst your competitors and take ‘good’ photos to the next level – even if you don’t have access to high-end equipment.

6. Free up days of your agents’ time with Street AI – for when a more human touch is needed

Compared to ChatGPT’s humble beginnings, AI for estate agents has come a long way in the last few years. Now, it’s one of the most important tools agents can have in their arsenal to allow them to adapt and compete in a crowded industry.

‍Experts agree. “AI is full of potential to really pick up the administrative side of an agent’s job. We are talking about the repetitive tasks that are important, but don’t necessarily require human interaction.” 

Aside from transforming agencies’ content, AI powers a whole host of workflows within Street.co.uk to help supercharge agents’ productivity. For example, we use AI to automatically calculate calendar availability, extract feedback from viewers for vendor care reports, and will soon be using AI to help tenants self-diagnose their own maintenance issues (watch this space!). 

At Street.co.uk, we’ve seen estate agents save over 24,708 hours (the equivalent of 2 years 10 months) in total admin time when using Street AI to automate tasks like writing property descriptions, and client comms. 

Now, AI helps almost all agents using Street craft compelling property descriptions. over half of emails are generated using this technology. With Street AI taking care of the busywork, these agents have been able to get back to the human side of their agencies, and build those valuable client relationships that AI can’t replace.

Want to see Street AI in action? Watch our Showcase Event on demand or speak to a member of our team.

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