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February 12, 2025
Street Blog

Cutting-edge CRM features that will give estate agents a competitive edge in 2025

Head of Sales

In 2025, staying ahead of the competition requires more than just traditional methods. Estate agents now need more than just great instincts and hard work — they need smart tools that make life easier for them, and moving home easier for their clients. That’s where Street.co.uk comes in, with cutting-edge CRM features designed to help agents work smarter, not harder. From Listing Performance Reports to a new integration with Pattinson Auction, as well as an Online Booking Engine and a Buyer App with integrated Anti-Money Laundering (AML) checks, Street.co.uk CRM’s tools can give your agency the edge you need to see real growth. In this article, we’ll explore how these features work and why they’re essential for estate agents looking to gain a competitive edge in 2025.

Listing Performance Reports: Showcase your agency’s level of service

Keeping clients happy is all about clear communication and delivering results. 

Street.co.uk’s Listing Performance Reports make it easy for agents to show their value by providing detailed insights into how a property is performing on portals, at viewings, as well as show off your agency’s marketing efforts. 

Think of it as a way to showcase your agency’s hard work, and cover:

  1. Property portal activity: How many views and enquiries is the property getting?
  1. Marketing efforts: How many emails have you sent? How many applicants have matched with the property?
  1. Sentiment analysis: What feedback do buyers have about the property and its price? What recommendations would you give based on this data?

These reports are visually clear and easy to share with clients, helping you keep them in the loop and demonstrating the hard work your agency is putting into marketing their property.

Why it can give your agency a competitive advantage:

  • Strong client relationships: Transparency builds trust. Clients appreciate knowing exactly how their property is doing and what you’re doing to sell it faster.
  • Informed decisions: With the data at your fingertips, you can make smarter recommendations, like tweaking property price or your marketing approach.
  • Less time spent on updates: Automated reports mean you can focus on selling while still keeping clients informed, with the ability to edit to highlight or remove certain points, or add your own recommendations. Street.co.uk will also pull a report to show who needs to be contacted next, to make sure you’re making the most of your leads.

Modern clients expect more than vague updates. These reports help you deliver the transparency they crave while demonstrating your agency’’s USP.

Secure faster sales with an auction integration

Selling a property traditionally can take longer than all parties would prefer. 

Sometimes you need a faster, more flexible option, and that’s where Street.co.uk’s integration with Pattinson Auction shines. This tool lets you refer properties to auction with just a few clicks — no stress, no fuss.

Why it can give your agency a competitive advantage:

  • Quick and easy referrals: Sending a property to auction can be done in a few clicks, without leaving your CRM.
  • Speedy sales: Auctions can help you close deals faster, perfect for properties that are tough to sell through traditional methods.
  • Extra revenue: Auctions’ competitive commission structures mean more money in your pocket.

Auctions are a fantastic option for clients who need to sell quickly or for properties that aren’t getting much traction. By offering this service, you can handle a wider variety of client needs and stand out as a versatile agent.

Online Booking Engine: Convenience is key

We’re all used to booking everything online — from dinner reservations to doctor’s appointments. So why should scheduling property viewings or valuations be any different? With Street.co.uk’s Online Booking Engine, your clients can book appointments whenever it suits them, and your agents.

How it works:

  • Real-time scheduling: The system automatically checks agent availability, travel times, and existing bookings to find the best slots.
  • Instant confirmations: No back-and-forth needed — clients know their booking is locked in.
  • Mobile-friendly: Whether it’s on a phone, tablet, or laptop, clients can book easily from anywhere.

Why it can give your agency a competitive advantage:

  1. 24/7 accessibility: They can book on their terms, even if it’s out of your agency’s operating hours.
  2. Streamlined processes: No more waiting on hold or playing phone tag.
  3. Fewer no-shows: Automated reminders keep everyone on track.

This feature saves you time while making life easier for your clients. It’s a win-win.

Buyer App with AML: Simplifying Compliance

Next, let’s talk about Street.co.uk’s Buyer App — a modern, user-friendly tool that helps buyers stay organised while making the home-buying process smoother for everyone. And it’s not just about convenience. The app’s built-in AML (Anti-Money Laundering) checks are a game changer.

What buyers can do in the app:

  • Book viewings: Easily schedule, reschedule, or cancel appointments.
  • Provide feedback: Share their thoughts on properties in real time.
  • Make offers: Submit offers directly through the app.
  • Complete AML checks: Upload ID documents securely and get compliance sorted quickly.

Why AML matters:

Dealing with compliance can be a headache, but the Buyer App takes the pain out of the process. Here’s how:

  • Secure and simple workflow: Buyers upload their documents through a safe, intuitive system.
  • Time-saving: No more chasing clients for paperwork – they’ll be reminded to complete their AML checks as needed.
  • Faster transactions: Get deals moving quicker by handling compliance early.

And let’s not forget — a smooth, professional experience leaves a great impression on buyers, making them more likely to recommend you to others.

Why these tools will help your agency stay ahead in 2025

Estate agency isn’t slowing down, and technology is driving much of the change. Street.co.uk’s smart CRM features — like Listing Performance Reports, Auctions, the Online Booking Engine, and the Buyer App — are designed to keep you ahead of the curve.

By embracing these tools, you can:

  • Build stronger relationships with clients.
  • Work more efficiently, saving time and effort.
  • Offer services that go above and beyond what competitors provide.

In 2025, success is all about adapting to new challenges and seizing opportunities, and with smart CRM, you’ll have everything you need to stay ahead and thrive.

Want to get a head start on your competitors this year? Speak to a member of our team to find out how Street.co.uk can help.