With the rise of on-demand, customer-centred experiences across industries like banking and retail, vendors expect more from their estate agents now than ever before. 

And, with 52% of estate agents competing with 10 or more estate agents in their ‘geographical patch’ to win new listings, it’s hugely important for agents to understand vendors’ needs if they want to build lasting client relationships, and maintain a positive brand reputation.

And, of course, to stand out against competitors and win all-important instructions, agents must deliver an exceptional service that not only meets these needs, but exceeds them. 

Here are three critical qualities vendors are looking for from their estate agents, and strategies on how you can deliver them.

For more in-depth insights into how you can exceed modern customer expectations, check out our new guide.

1. Transparency, communication and trustworthiness

As we cover in our latest guide, transparency, communication and trust are at the core of a successful vendor-agent relationship. 

Vendors need to know they can rely on their estate agent to keep them informed and act in their best interest. Regular, clear communication helps build this trust, ensuring vendors are always aware of what’s happening with their property sale.

One effective way to maintain this transparency is through detailed listing performance reports. These reports provide vendors with real-time insights into how their property is performing on the market, including metrics such as online views, inquiries, and viewing and pricing feedback from potential buyers. 

By sharing this data regularly, you demonstrate your commitment to actively marketing their property, keeping them in the loop – and showing them you’re as invested in the sale of their property as they are. 

Another way agents can promote transparency in a property sale is by providing vendors with on-demand, 24/7 access to key information through a dedicated platform, like the Street.co.uk Vendor App. 

An app like Street.co.uk’s allows vendors to track their sale in real-time, as well as providing a user-friendly platform where they can complete compliance tasks, monitor viewing requests, and view offers, all from the comfort of their own home.

This level of transparency not only reassures vendors but also empowers them to be more involved in the process, ultimately building a stronger, trust-based relationship.

2. A smooth, efficient sale

Efficiency is a top priority for vendors who are often eager to sell their property quickly. They expect their estate agent to manage the process smoothly, with minimal delays and quick results. 

An agent’s ability to get their property sold quickly, while maintaining high standards of service, is crucial to meeting vendor expectations.

AI and automation can really help agents differentiate from their competition here. For example, using AI-driven tools to automate routine tasks like creating property descriptions, scheduling viewings, and collating property and pricing feedback can allow agents to give their vendors first-class experience, without the time or headcount investment.

A mobile app like Street.co.uk’s Vendor App also boosts efficiency by allowing vendors to carry out cumbersome compliance tasks, such as AML verification and property questionnaires, at their convenience, without having to manually send sensitive documents, or visit your agency in-person. This not only speeds up the property sale, but also makes it more convenient for vendors, reducing the time and effort required on their part​.

In addition to a mobile app, offering an online platform for vendors (like the one offered by Street.co.uk) can streamline the entire process for all parties involved.  Providing a centralised hub where vendors, buyers, and agents can manage the transaction, from initial listing to final sale, means less time spent answering vendor queries or chasing for information, and more time on valuable, sales progression tasks.

3. Compelling, effective marketing 

Effective marketing of their property is one of the most important aspects vendors consider when choosing an estate agent. 

Vendors want to ensure their property receives maximum exposure and reaches the right audience – to secure the best possible price. 

This starts with the property portal listing. Professional photography and engaging property descriptions can significantly enhance the appeal of a property, making it more attractive to potential buyers and increasing the likelihood of a quick sale.

If you don’t exactly have a way with words, consider using AI tools, like Street.co.uk’s AI Property Description Generator, to create bespoke, compelling copy for each property listing. This tool acts as your agency’s very own built-in copywriter, making sure every single property is marketed with just the right words, every time.

Don’t have access to a professional photographer? Street.co.uk’s AI Image Enhancer makes sure every listing stands out (for all the right reasons) by brightening dull skies, fixing wonky angles, and adjusting poor lighting in just a click. 

Exceed modern consumer expectations with Street.co.uk

It’s an unavoidable truth – vendors have high expectations of their estate agents. 

By focusing on transparent communication, operational efficiency, and high-quality marketing, you can not only meet, but exceed these expectations. Leveraging tools like the Street.co.uk Vendor App, Consumer Platform, and Street AI, will not only enhance the service you provide but also build the trust and satisfaction that lead to long-term client relationships. 

As estate agency continues to evolve in coming years, agents who prioritise the needs of their vendors and utilise cutting-edge technology will stand out as leaders in the industry, securing more instructions and fostering stronger client relationships.

Want to see how Street.co.uk can help you exceed modern customer expectations? Read our latest guide for more insights.

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